The Unified Control Center for Multi-Platform Viral Marketing

A global marketing agency was spending hours each week manually scheduling content and analysing performance across six platforms with no unified view.
Delivered a multi-tenant SaaS platform that uses OpenAI to predict trending topics, auto-draft content, and schedule posts across all major networks.
Interviewed 12 account managers to understand scheduling pain points, then mapped the full content workflow from ideation to analytics.
Designed a tenant-isolated data model in MongoDB backed by Redis for session and queue management, ensuring zero data bleed between clients.
Integrated OpenAI APIs with a fine-tuning layer for brand voice, enabling the platform to draft on-brand captions and predict optimal post timing.
Built OAuth flows and rate-limit-resilient queues for seven major platforms, with automatic retry and error surfacing in the campaign UI.
Launched with 3 beta agency accounts, absorbed real-world load, patched edge cases in the scheduler, then opened to the full client base.